Which 1970s film is credited with revolutionizing movie merchandising when 20th Century Fox allowed George Lucas to retain merchandising rights instead of a higher director's fee?

Test your knowledge of film merchandising history! The business of movie tie-in products has evolved from simple promotional items to billion-dollar revenue streams. Major film franchises now earn more from merchandise than box office receipts. This poll explores a pivotal moment in the history of film merchandising that changed how studios approach product licensing and franchise development.

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Star Wars (1977)
Jaws (1975)
Superman (1978)
Close Encounters of the Third Kind (1977)