Which major cultural heritage organization underwent a controversial rebranding in 2018 that replaced its 100-year-old traditional symbol with a minimalist logo designed to better function across digital platforms?

Cultural traditions around the world are increasingly being preserved and promoted through thoughtful branding and marketing. Organizations dedicated to cultural heritage face unique challenges in creating authentic brand identities that honor traditions while appealing to modern audiences. This poll tests your knowledge about a significant brand transformation in the cultural heritage sector that made global headlines for its innovative approach to tradition.

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The British Museum
The American Folk Art Preservation Society
The Library of Congress
UNESCO World Heritage Centre