Which architectural firm pioneered the 'Digital Twin' technology that revolutionized retail space planning by creating virtual replicas of physical stores for real-time optimization?

The retail landscape has been dramatically transformed by architectural innovation. Modern retail spaces are no longer just functional boxes but experiential environments designed to enhance brand identity and customer engagement. This poll tests your knowledge about a significant architectural digital transformation that revolutionized how we interact with retail spaces.

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• Foster + Partners
• Gensler
• Zaha Hadid Architects
• SOM (Skidmore, Owings & Merrill)

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