Which retail giant created a specialized linguistics team to develop a universal naming system for their products, allowing consistent branding across 50+ countries while avoiding linguistic mishaps?

The intersection of language and retail has transformed how companies market and sell their products. From carefully crafted product names to multilingual packaging and AI-powered language tools, linguistics plays a crucial role in retail success. This trivia question explores how one major retailer leveraged linguistic innovation to solve a significant international marketing challenge.

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IKEA, with their proprietary naming system that assigns specific categories of products to words from different Scandinavian sources
Amazon, with their AI-powered product naming algorithm that checks cultural appropriateness across 80 languages
Unilever, with their 'Global Linguistic Identity Protocol' developed by a team of 30 computational linguists
Alibaba, with their 'Cross-Cultural Naming Framework' that uses etymological patterns from ancient trade languages