Which architectural retail strategy, known as 'forced path design,' is specifically implemented to maximize customer exposure to products?

The design of retail spaces has evolved dramatically with our understanding of consumer behavior. Architects now incorporate psychological principles into store layouts to influence purchasing decisions. From the strategic placement of essential items to the careful selection of lighting and materials, every aspect of architectural design in retail spaces is meticulously planned to enhance the shopping experience and drive sales. Test your knowledge about how architecture and retail strategy intersect!

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The IKEA Effect - a winding single path that guides shoppers through the entire store before reaching checkout
The Gruen Transfer - using dramatic architectural features at entrances to create sensory overload
The Servicescape Model - placing high-margin items at eye level in a grid layout
The Panopticon Design - central atrium layouts that allow shoppers to see all departments simultaneously