Which streaming platform pioneered the concept of 'pop-up experience stores' that led to permanent retail locations featuring exclusive merchandise from their original content?

Streaming services have revolutionized entertainment consumption, but they've also pioneered innovative retail strategies to build their brands in the physical world. These temporary and permanent retail spaces have become cultural phenomena, driving fan engagement beyond the screen. Test your knowledge about how these entertainment giants have used physical retail experiences to strengthen their connection with consumers!

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Netflix, with their 'Netflix & Chill' experiential stores featuring Stranger Things and Squid Game merchandise
Disney+, with their 'Disney+ Universe' stores featuring Star Wars and Marvel exclusive collections
Amazon Prime, with their 'Prime Picks' boutiques featuring merchandise from The Boys and The Rings of Power
HBO Max, with their 'HBO Experience' stores featuring Game of Thrones and Succession product lines