Which linguistic principle was primarily credited for the successful rebranding of 'Mondelez International' (formerly Kraft Foods) when naming their global snack division?

In the world of language and linguistics, marketing strategies often leverage linguistic phenomena to create memorable brand experiences. From phonaesthetics to semantic associations, language experts carefully craft verbal identities that resonate with target audiences. This trivia question explores how linguistic principles have been applied in a famous marketing rebranding case study that linguistics students often analyze.

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Phonological optimization (designed to sound pleasing in multiple languages with similar mouth movements across cultures)
Morphological transparency (using recognizable word roots that convey meaning without translation)
Semantic noninterference (selecting a name with no negative connotations in any major world language)
Syntactic simplification (following the subject-verb-object pattern familiar to most Indo-European languages)