Which gaming company's loyalty program was the first to offer a 'Season Pass' model that later became industry standard for delivering post-launch content?

Gaming companies have innovated beyond just making great games - they've created some of the most compelling customer loyalty programs in retail. These programs reward players with exclusive content, early access, and special perks that keep gamers coming back to their favorite platforms and franchises. Test your knowledge about one of the most successful loyalty programs in gaming history!

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Rockstar Games with their 'Rockstar Pass' for Grand Theft Auto IV in 2008
Epic Games with 'Fortnite Battle Pass' in 2017
Bethesda with their 'Creation Club' for Fallout 4 in 2017
Call of Duty with their 'Season Pass' for Black Ops in 2010