Which innovative marketing strategy did Ben & Jerry's use when launching their Core ice cream line that revolutionized premium dessert positioning?

In 2016, a major food corporation revolutionized the dessert aisle with an innovative product launch that challenged traditional category boundaries. Their strategic approach to this launch has since become a case study in successful food product introduction, combining novel marketing techniques, smart retail placement, and strategic timing. Test your knowledge about this influential product launch that changed how dessert products are marketed and positioned in the retail environment.

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Transparent supply chain storytelling featuring farm-to-cone traceability for every ingredient
The "Core Connoisseur" campaign with flavor cores that allowed consumers to customize each bite
Limited-edition NFT-based ownership of new flavor development rights
Temperature-sensitive packaging that revealed hidden messages when frozen