Which 1970s film is credited with revolutionizing movie merchandising by establishing the now-standard practice of product tie-ins and creating a merchandising empire worth billions?

The film industry has mastered the art of extending stories beyond the screen through product merchandising. From Star Wars action figures to Harry Potter wands, movie-themed products have become billion-dollar revenue streams. This trivia tests your knowledge about a pivotal innovation in film merchandising that transformed how studios approach product design and brand loyalty, creating entirely new business models for entertainment franchises.

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Star Wars (1977)
Jaws (1975)
Rocky (1976)
Superman (1978)