Which heritage brand revolutionized its traditional product packaging by incorporating QR codes that show artisans hand-crafting items using centuries-old techniques?

Product innovation in the cultural traditions market requires understanding how brands successfully blend heritage with modern consumer demands. Traditional crafts, ceremonies, and cultural celebrations represent a growing market as consumers seek authentic experiences and products that connect them to cultural roots. This poll tests your knowledge about how successful brands have innovated while preserving cultural authenticity in their product offerings.

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Hermes with its 'Craftsmanship Journey' QR-enabled silk scarves
Wedgwood with its 'Potter's Tale' digitally-enhanced pottery boxes
Royal Selangor with its 'Pewter Craft Legacy' scannable tin packaging
Waterford Crystal with its 'Artisan Glass' interactive packaging experience