What was the first widely successful modern customer loyalty program, introduced in 1896, that revolutionized customer retention strategies?

Long before digital points systems and mobile apps, merchants were finding innovative ways to build customer loyalty. This trivia explores the fascinating history of customer loyalty programs, revealing how historical retailers pioneered techniques that modern businesses still use today. Test your knowledge about the surprising origins of the customer retention strategies that have shaped commerce through the centuries.

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S&H Green Stamps, where customers collected stamps to redeem for merchandise
The Coca-Cola wooden token program, offering free drinks after collecting 10 tokens
Macy's Preferred Customer Card, providing exclusive discounts to cardholders
American Express Membership Rewards, the first points-based purchasing incentive