Which mythological creature was central to Medusa Beverages' award-winning 2019 rebrand that transformed their packaging design and doubled their market share within 6 months?

Throughout history, mythology and folklore have influenced marketing strategies and consumer psychology. From the phoenix symbolizing rebirth in brand revivals to the siren's call of irresistible products, ancient stories continue shaping modern retail experiences. This poll explores how a famous mythological marketing campaign revolutionized a struggling brand through storytelling and symbolic packaging design. Test your knowledge of this legendary retail transformation!

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Phoenix - their bottles featured a rising phoenix design with thermochromic ink that revealed fiery wings when the beverage was cold enough to drink
Medusa herself - with innovative lenticular packaging that made her snake hair appear to move when customers walked past the display
Minotaur - their labyrinth-patterned bottles included an AR maze game that consumers could play to win prizes
Dragon - their limited-edition bottles had scale-like texture and contained hidden codes for an immersive online treasure hunt