Which basketball player's endorsement deal created a signature shoe line that earned Nike more than $5 billion in revenue by 2019, despite the athlete being initially reluctant to sign with the company?

In the world of pop culture, celebrity endorsements have transformed ordinary products into cultural phenomena. Perhaps no endorsement deal has been more revolutionary than the partnership between a basketball legend and a footwear giant that changed sports marketing forever. This deal not only created a billion-dollar sub-brand but established the template for modern athlete endorsements across industries. Test your knowledge of this iconic pop culture business milestone!

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Kobe Bryant (Nike Kobe)
Stephen Curry (Under Armour Curry)