Which celebrity endorsement deal is credited with increasing Puma's market value by approximately 1000% over a five-year partnership period?

Celebrity endorsements have been a cornerstone of marketing strategies for decades, with brands paying millions to associate themselves with famous faces. However, not all celebrity partnerships create the same value or impact. This trivia question explores one of the most successful celebrity endorsements in history that dramatically transformed a brand's market position.

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• Rihanna's Fenty x Puma collaboration
• Usain Bolt's lifetime deal with Puma
• Selena Gomez's Puma ambassadorship
• The Weeknd's Puma XO collection

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