Which color is traditionally avoided in branding by major Japanese kimono retailers due to its cultural association with mourning and bad luck?

Traditional textiles represent cultural identities worldwide and are increasingly becoming luxury retail commodities. However, as these cultural artifacts enter the global market, branding becomes crucial to maintain authenticity while appealing to modern consumers. This trivia explores how traditional textile brands use color psychology in their marketing strategies to connect heritage with contemporary appeal.

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Red
White
Black
Purple