Which ancient civilization pioneered the use of pictographic shop signs as a form of retail advertising to help illiterate customers identify specific merchants and their products?

Before digital marketing and TV commercials, ancient civilizations had their own innovative ways to advertise products and services. From town criers to elaborate trade symbols, the foundations of modern advertising were established thousands of years ago. Test your knowledge about how ancient merchants promoted their wares and created memorable customer experiences in the earliest marketplaces of human civilization.

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Ancient Egyptians, who used hieroglyphic shop signs outside establishments to indicate the products sold within
Ancient Greeks, who developed a system of colored banners and symbols to differentiate between competing merchants
Mesopotamians, who used clay tablets with product images posted at the entrance to the marketplace
Ancient Chinese, who created hanging silk scrolls with painted symbols representing different trade guilds