Which innovative advertising campaign strategy led to a record-breaking 40% increase in ticket sales for a Broadway revival in 2018?

Broadway shows are not just artistic productions—they're also sophisticated marketing machines. The most successful shows employ cutting-edge advertising strategies to fill seats night after night. This trivia question explores how Broadway productions have leveraged modern technology and consumer behavior insights to revolutionize performing arts marketing. Test your knowledge about the intersection of theatrical production and innovative promotion!

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Immersive AR experiences allowing smartphone users to virtually 'step onto the stage' with performers through geo-located installations near Times Square
Traditional billboard advertising with celebrity endorsements placed throughout major subway stations
Limited edition merchandise collaborations with luxury fashion brands available exclusively at the theater
Personalized email marketing campaigns targeting previous theatergoers based on their seating preferences