Which celebrity collaboration with a sportswear brand set the record for the highest-earning athlete endorsement deal in history, valued at over $1 billion?

Celebrity endorsements and brand collaborations have become a cornerstone of retail strategy, with famous personalities lending their name, image, and creativity to products across various industries. These partnerships can transform a brand's visibility and appeal overnight, creating cultural phenomena and driving significant sales. How well do you know the history of these powerful celebrity-brand alliances that have reshaped retail strategies and consumer behavior?

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Michael Jordan with Nike (Air Jordan)
Cristiano Ronaldo with Nike
LeBron James with Nike
Serena Williams with Puma