Which retailer launched the 'Festival of Light' campaign that authentically incorporated Diwali traditions while avoiding cultural appropriation through partnerships with local artisans?

In today's global marketplace, successful retailers understand the importance of incorporating cultural traditions into their brand narratives. This creates authentic connections with diverse consumer groups while honoring heritage and history. Test your knowledge about how major retail brands have leveraged cultural traditions in their storytelling approaches to create memorable customer experiences and build deeper brand loyalty across different communities.

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John Lewis with their 'Traditions Reimagined' collection featuring handcrafted diyas and contemporary home décor designed by South Asian artisans
Anthropologie's limited-edition home collection featuring traditional rangoli patterns created in collaboration with the Craft Council of India
Target's 'Celebrate Light' product line featuring mass-produced festival items with traditional motifs designed by their in-house team
Walmart's 'Global Celebrations' campaign featuring factory-made decorations inspired by various cultural festivals including Diwali