What real-life event inspired Nike's famous 'Just Do It' tagline that debuted in 1988?

Nike's iconic 'Just Do It' slogan has become one of the most recognizable taglines in sports marketing history. This simple yet powerful phrase has motivated athletes and non-athletes alike for decades. But how much do you really know about the origins of this famous tagline? Test your knowledge of sports brand history with this trivia question about one of the most successful marketing campaigns in the sports industry.

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The final words of Gary Gilmore before his execution: 'Let's do it'
Michael Jordan's response when asked about his decision to join the NBA: 'I'll just do it'
Co-founder Phil Knight's mantra during his running days at the University of Oregon
A line from Olympic gold medalist Carl Lewis's interview after winning in 1984