Which company first launched a widely adopted augmented reality (AR) feature that allowed customers to virtually 'try on' makeup products using their smartphone cameras?

Augmented Reality (AR) has transformed the retail landscape, allowing customers to visualize products in their own spaces before purchasing. This technology has dramatically reduced return rates and increased customer satisfaction across various retail sectors. Test your knowledge about the pioneering developments in retail AR technology that have shaped modern shopping experiences.

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Sephora with Virtual Artist
L'Oréal with MakeUp Genius
MAC Cosmetics with Virtual Mirror
Ulta Beauty with GLAMlab