Which renowned architecture firm underwent a major rebrand in 2015, replacing their 38-year-old logo with a minimalist wordmark to better represent their evolution from a regional practice to a global design leader?

The visual identities of architecture firms are often as carefully crafted as their buildings. Brand identities in architecture communicate design philosophy, professionalism, and creative approach. This poll tests your knowledge of how a major architectural firm transformed its visual identity to reflect changing design principles and market positioning in the digital era.

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Gensler
Foster + Partners
Zaha Hadid Architects
Skidmore, Owings & Merrill (SOM)