Which celebrity-brand collaboration is credited with creating the modern celebrity fragrance industry and generating over $2 billion in sales since its launch in 2002?

Celebrity endorsements have transformed retail marketing strategies for decades, but some partnerships have created billion-dollar empires that far exceeded expectations. Test your knowledge about one of the most financially successful celebrity brand collaborations in retail history that revolutionized an entire product category.

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Jennifer Lopez's 'Glow' with Coty
Britney Spears' 'Curious' with Elizabeth Arden
Paris Hilton's 'Paris Hilton for Women' with Parlux
Sarah Jessica Parker's 'Lovely' with Lancaster Group