Which architectural firm underwent a major rebranding in 2013, changing their name from Skidmore, Owings & Merrill Design Partnership to a simpler version that revolutionized their client engagement model?

In the architectural industry, branding has evolved significantly over the decades. Firms now leverage their design philosophy, signature styles, and project portfolios to establish unique market positions. This poll tests your knowledge about a famous architectural firm's rebranding strategy that transformed their industry presence and client acquisition approach.

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SOM (Skidmore, Owings & Merrill)
Foster + Partners
Gensler Design Collective
Zaha Hadid Architects