Which pioneering big data tool, first widely deployed in the 2012 US presidential election, allowed campaigns to integrate voter data across multiple platforms and predict individual voting behavior with unprecedented accuracy?

In the world of political campaigns, big data analytics has transformed how candidates target voters and allocate resources. Modern political campaigns now use sophisticated data-driven strategies that would have been unimaginable just a few election cycles ago. This trivia question tests your knowledge of a pivotal innovation in campaign big data analytics that changed how political operations use voter information.

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Project Narwhal
VoteBuilder
Cambridge Analytica Model
Voter Activation Network (VAN)