Which strategic reason did Gianni Versace cite for choosing Medusa as his brand's logo in 1978?

In the competitive world of mythological symbolism, some ancient brands have stood the test of time. Versace's adoption of the Medusa emblem represents one of the most successful cases of mythology-inspired brand storytelling in modern fashion. This poll tests your knowledge about the strategic product design decisions that transformed an ancient Greek monster into a global luxury icon. How well do you know the story behind this mythological marketing masterstroke?

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She represented power and fatal attraction - making people fall in love with no way back
She symbolized rebirth, as the blood from her left side could resurrect the dead
She was chosen to honor his Sicilian heritage, where Medusa appears in ancient ruins
She embodied transformation, representing the fashion house's ability to turn ordinary materials into extraordinary designs