Which luxury fashion brand collaborated with the Greek artist Konstantin Kakanias to create a limited edition collection featuring illustrations of the eight Greek gods after whom the brand's perfumes were named?

Throughout history, mythology and folklore have been powerful sources of inspiration for brand identities and marketing campaigns. From ancient symbols reinterpreted as modern logos to deities lending their names to products, the marketing world frequently taps into our collective mythological consciousness. Test your knowledge of how brands have collaborated with mythological elements to create memorable identities and campaigns!

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Hermès
Versace
Diptyque
Bulgari