Which celebrity-brand collaboration broke records in 2020 by selling out globally in less than 24 hours, crashing the brand's website, and generating over $1 million in sales within the first minute of launch?

The fusion of celebrity influence with retail brands has transformed the marketing landscape in recent years. These high-profile collaborations often generate tremendous buzz and create limited-edition products that consumers eagerly await. Test your knowledge about some of the most impactful celebrity-brand partnerships that have disrupted traditional retail models and set new trends in the pop culture marketplace.

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• Travis Scott x McDonald's
• Beyoncé x Adidas (Ivy Park)
• Rihanna x Puma (Fenty)
• BTS x Starbucks

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