Which 1982 film caused a 65% increase in sales for a chocolate candy brand after featuring it prominently, establishing one of the first documented major product placement success stories in cinema?

Product placement in film and television has evolved from subtle background props to strategic marketing partnerships worth millions. This integrated advertising technique has transformed how brands reach audiences and how productions secure funding. Test your knowledge about this fascinating intersection of entertainment and marketing strategy that shapes what we see on screen and influences consumer behavior.

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E.T. the Extra-Terrestrial (with Reese's Pieces)
Tootsie (with Hershey's Kisses)
Rocky III (with M&M's)
Blade Runner (with Toblerone)