Which retail giant pioneered the use of 'Reilly's law of retail gravitation' and advanced geographic information systems (GIS) to determine optimal store locations in the 1980s-90s?

In today's global marketplace, retailers leverage geography in innovative ways to connect with customers. From location-based marketing to regionally targeted experiences, geographic considerations have transformed retail strategies. This trivia question explores how one major retailer revolutionized its approach by incorporating sophisticated geographic data analysis into its expansion strategy.

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Walmart
Target
Carrefour
Tesco