Which ticket pricing innovation, introduced in 2009 by a major Broadway production, is credited with significantly increasing theater attendance among audiences under 35?

The performing arts industry has evolved sophisticated pricing strategies to maximize both attendance and revenue. From dynamic pricing models to subscription packages, theaters and performance venues use various approaches to fill seats while maintaining financial sustainability. Test your knowledge about an innovative pricing strategy that revolutionized Broadway attendance among younger demographics!

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Rush Tickets (same-day discounted tickets available in person at the box office)
Lottery System (daily random drawing for heavily discounted premium seats)
Student Standby (half-price tickets for students 30 minutes before curtain)
Digital Rush (app-based last-minute discounts released at midnight)