Which company famously shifted from making playing cards to producing military identification cards and survival charts for Allied forces during World War II, fundamentally transforming its brand identity?

Many of today's well-known companies have interesting histories connected to military conflicts. Some corporations played crucial roles during wartime, manufacturing essential equipment or providing services to armed forces, which significantly shaped their brand identity and corporate legacy. Test your knowledge about how certain companies transformed their business models during major wars and how these pivots influenced their brand storytelling and public perception in the decades that followed.

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