Which company pioneered the first modern customer loyalty program in 1896 using 'Green Stamps' that customers could collect and redeem for merchandise?

Customer loyalty programs have transformed how retailers engage with consumers, but their origins may surprise you. Long before digital rewards and smartphone apps, companies were finding innovative ways to retain customers. This question explores a pivotal moment in retail history that fundamentally changed how businesses approach customer retention and helped establish practices that would evolve into today's sophisticated loyalty ecosystems.

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Sperry & Hutchinson Company
Montgomery Ward
Sears, Roebuck and Co.
F.W. Woolworth Company