Which sports brand first introduced "virtual try-on" technology that allowed customers to see how shoes would look on their feet using augmented reality in their mobile app?

The sports retail landscape has evolved dramatically with technological innovations changing how products are marketed and sold. One groundbreaking approach revolutionized how customers interact with athletic footwear before purchase, creating an entirely new retail experience paradigm that other brands quickly attempted to replicate. Test your knowledge of this significant retail innovation milestone that changed the sports product marketing landscape.

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Nike (with their Nike Fit technology)
Adidas (with their Adidas Virtual Mirror)
Under Armour (with their UA TryOn platform)
New Balance (with their NB Virtual Fitting Room)