Which retail innovation dramatically increased public access to astronomy by creating a new distribution model for telescopes and astronomical equipment in the 2000s?

The astronomy industry has seen remarkable retail innovations as companies find new ways to bring the cosmos to consumers. From high-tech telescope sales to space merchandise, astronomy retail continues to evolve. This poll tests your knowledge of a groundbreaking retail innovation that changed how people access astronomical equipment and knowledge. Can you identify the correct retail innovation that revolutionized astronomy access for the general public?

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Celestron's 'Stars in Schools' program that placed telescopes in retail stores with trained astronomers offering free demonstrations
Orion Telescopes' introduction of the first astronomy equipment subscription box service
Meade Instruments' pioneering of the direct-to-consumer online telescope retail model that bypassed traditional specialty shops
NASA's retail partnership with major department stores to create dedicated astronomy centers with exclusive merchandise