Which consumer product company paid a record $50 million for product placement in the James Bond film 'Skyfall' (2012), replacing Bond's traditional vodka martini with their alcoholic beverage?

Major film productions often partner with consumer brands for strategic product placements and cross-promotional campaigns that can generate millions in additional revenue. These partnerships have become increasingly sophisticated, with some brands paying substantial fees for prominent placement in blockbuster films. Test your knowledge about one of the most famous product placement deals in recent film history that changed how Hollywood approaches brand integration.

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Heineken
Grey Goose
Bacardi
Stella Artois