Which major astronomy equipment manufacturer underwent a controversial rebranding in 2013, changing their traditional blue color scheme to a high-contrast orange and black that has since been widely adopted across the industry?

Major astronomy equipment manufacturers and observatories have carefully developed their brand identities to connect with both professional and amateur astronomers. Color psychology plays a significant role in how these brands are perceived, influencing customer loyalty and product recognition in this specialized market. Test your knowledge about a famous rebranding that revolutionized how astronomy products are marketed to enthusiasts.

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Celestron, to differentiate from competitor Meade's blue branding
Orion Telescopes, to symbolize their focus on deep sky observation
Sky-Watcher, to represent their new solar observation product line
Takahashi, to modernize their brand for younger amateur astronomers