Which presidential campaign was the first to establish an in-house design team specifically for creating branded merchandise, resulting in the iconic 'Hope' poster that generated over $40 million in merchandise sales?

Campaign merchandise has become a significant aspect of political fundraising and brand identity. From buttons to hats, these items not only generate revenue but also turn supporters into walking advertisements for candidates. This trivia question explores a notable innovation in political retail that changed how campaigns approach merchandise.

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Barack Obama's 2008 campaign
Donald Trump's 2016 campaign with the 'Make America Great Again' hats
Hillary Clinton's 2016 campaign with the 'I'm With Her' products
Bernie Sanders' 2016 campaign with grassroots-designed merchandise