Which celebrity's product line introduced the now-ubiquitous 'reveal box' packaging design that transforms as it opens, now widely used in luxury retail?

Celebrity product launches have dramatically transformed retail packaging design over the years. Some stars have revolutionized how products are presented to consumers, creating memorable unboxing experiences that became industry standards. This question tests your knowledge of which famous figure truly pioneered a significant packaging innovation that influenced the broader retail landscape.

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Rihanna's Fenty Beauty, which pioneered magnetic folding boxes that created a dramatic product reveal experience in 2017
Kylie Jenner's Kylie Cosmetics, which was the first to use LED-lit packaging for cosmetics unveiling in 2015
Beyoncé's Ivy Park, which introduced tiered unboxing structures with progressive product reveals in 2016
Lady Gaga's Haus Laboratories, which created the first transforming geometric packaging with multiple configuration states in 2019