Which breakfast cereal brand reverted its 2018 rebrand after consumer backlash over the removal of its mascot, returning to its original branding just 8 months later?

In the competitive world of breakfast cereals, brands occasionally make bold marketing moves to revitalize their products and appeal to changing consumer preferences. One famous cereal underwent a controversial rebrand in 2018 that initially resulted in significant consumer backlash and declining sales, before the company made an unprecedented reversal. Test your knowledge of this notable product marketing case study that made headlines in the food industry.

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