Which presidential campaign is credited with pioneering the use of microtargeting and data analytics to identify likely voters and tailor specific messages to different demographic groups?

Marketing and product positioning aren't just for consumer goods—they're essential tools in political campaigns too. Campaign strategies have evolved significantly, with some political marketing innovations fundamentally changing how candidates connect with voters. Test your knowledge about a groundbreaking political marketing campaign that revolutionized how political 'products' (candidates and platforms) are positioned to the electorate.

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Barack Obama's 2008 campaign
Donald Trump's 2016 campaign
Bill Clinton's 1992 campaign
George W. Bush's 2004 campaign