Which mythological concept has become a major retail visual storytelling trend, where brands create immersive in-store 'realms' that tell their origin stories through environmental design?

Throughout history, mythology and folklore have influenced brand identity and marketing strategies. From Nike's winged goddess of victory to Starbucks' siren from Greek mythology, ancient stories continue to shape modern retail. This trivia question explores how mythological elements are strategically incorporated into retail visual storytelling to create powerful brand narratives and emotional connections with consumers.

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The Hero's Journey (Campbell's Monomyth)
The Underworld Descent (Katabasis)
The Divine Twins Motif
The World Tree (Axis Mundi)