Which innovative retail strategy did Tyndale House Publishers first implement in the 1990s that revolutionized how religious books were marketed to mainstream audiences?

Religious bookstores and faith-based merchandise retailers have evolved significantly over the past decades. Once focused primarily on texts and basic devotional items, many have transformed into comprehensive lifestyle brands with sophisticated product development and marketing strategies. How well do you know the business side of faith-based retail? Test your knowledge about the intersection of commerce and spirituality in this challenging trivia question!

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