Which Broadway musical's logo, featuring a distinctive white mask against a black background, was originally sketched by Maria Björnson on a napkin during a production meeting?

Theater marketing has evolved dramatically over the decades, with iconic shows developing distinct brand identities that transcend the stage. From logos to merchandise to advertising campaigns, successful Broadway productions have mastered the art of brand recognition. Test your knowledge of how these performing arts juggernauts have built their brand identities and marketing strategies throughout theater history.

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The Phantom of the Opera
Les Misérables
Cats
Wicked