Which innovative marketing strategy did Celestron use in 2021 that resulted in a 45% increase in telescope sales among first-time astronomy enthusiasts?

The astronomy industry has seen remarkable advancements in product marketing strategies to engage both amateur stargazers and professional astronomers. Companies have developed unique approaches to market telescopes, planetarium software, and astronomical equipment. This poll tests your knowledge about a groundbreaking marketing campaign that revolutionized how astronomy products are presented to the public.

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The 'Stars in Your Hands' augmented reality app that allowed users to preview how celestial objects would appear through different telescope models before purchasing
The 'Cosmic Influencer' program that partnered with science YouTubers to demonstrate telescope capabilities during major astronomical events
The 'Constellation Subscription' service that offered graduated telescope upgrades as users advanced in their astronomy skills
The 'Dark Sky Guarantee' program that refunded purchases if local light pollution prevented optimal viewing within the first 90 days