Which pharmaceutical marketing campaign was the first to directly encourage patients to 'ask your doctor about' a prescription medication by name, launching the era of direct-to-consumer pharmaceutical advertising?

The pharmaceutical and medical device industries have launched some groundbreaking marketing campaigns that not only boosted sales but also raised awareness about health conditions and treatment options. These campaigns sometimes changed how patients interact with healthcare providers and influenced medical practice. Test your knowledge about these influential medical marketing campaigns that shaped the healthcare landscape.

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Claritin's 'Clear Days & Nights' campaign (1993)
Viagra's 'Bob Dole' campaign (1998)
Prozac's 'Depression: A Treatable Illness' campaign (1988)
Lipitor's 'Know Your Numbers' campaign (1997)