Which ancient civilization invented the first known loyalty program where customers collected tokens with purchases that could be exchanged for discounts on future purchases?

While we often think of product design as a modern concept, ancient civilizations were remarkably sophisticated in how they designed, marketed, and distributed their goods. From Egyptian papyrus advertisements to Roman brand marks, the foundations of modern commerce have roots stretching back millennia. Test your knowledge about how ancient peoples approached what we now call 'product management' and see if you can identify which civilization pioneered certain retail innovations!

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Ancient Rome, where merchants issued 'tesserae' (clay tokens) that regular customers could accumulate and exchange
Ancient Egypt, where papyrus stamp cards were used by merchants along the Nile to track regular customers' purchases
Mesopotamia, where clay tablets recorded purchases at specific merchants, offering discounts after reaching certain quantities
Ancient China, where Han Dynasty silk merchants issued bamboo tally sticks that customers could redeem for preferential treatment