Which innovative social media campaign technique led to a record-breaking advance ticket sale for the 2015 Broadway revival of 'The King and I'?

The performing arts industry has undergone a significant transformation in how productions are marketed to audiences. Social media has become a crucial tool for theaters, dance companies, and performance venues to reach potential attendees. This poll tests your knowledge about how Broadway and other performing arts organizations have leveraged social media advertising to drive ticket sales and engage with audiences in the digital age.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

A series of 360-degree backstage videos showing costume and set design processes that went viral on Facebook
An Instagram filter that let users virtually try on costumes from the show, driving unprecedented engagement among younger audiences
A Twitter hashtag campaign where the cast responded to fan questions in character, creating significant press coverage
A TikTok dance challenge based on the show's choreography that was picked up by several celebrity influencers