Which pharmaceutical company first pioneered direct-to-consumer (DTC) television advertising for prescription medications in the United States, fundamentally changing medical marketing?

The pharmaceutical and medical device industries rely heavily on brand recognition to build trust with healthcare providers and patients. One company made medical marketing history with an innovative approach that transformed how medical products are branded and recognized globally. This poll tests your knowledge of significant brand recognition developments in the medical industry that changed how medical products are marketed to professionals and patients.

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Eli Lilly with Prozac (1997)
Pfizer with Lipitor (1998)
Schering-Plough with Claritin (1996)
Merck with Fosamax (1999)